Label My Seafood

Businesses and consumers deserve
to know more about the fish they buy.


Canada’s seafood labelling
regulations are missing the mark.

Let’s Stop Eating in the Dark.

SeaChoice asked, and Canadians answered.

Over 12,700 Canadians agree that the government should have stronger seafood labelling regulations that should include:


The species
scientific name

How it was
caught or farmed

Where it was
caught or farmed

Whether it's
wild or farmed

Traceability systems to ensure the accuracy of these label claims

We submitted our recommendations to the Canadian Food Inspection Agency (CFIA) along with the support of 12,705 Canadians. Now we need your help to ensure that the changes we are advocating for are heard.


Sign up to our email list to follow our progress and to learn more about seafood fraud and mislabelling in Canada.

Better Seafood Labelling Helps Businesses and Consumers make more Environmentally, Socially and Economically Sustainable Choices.

Why Should Canada Implement Better Seafood Labelling?

For Consumers

For Industry & the Economy

For Government

  • Canadians are at risk of seafood fraud.
  • Consumers deserve more transparency in their seafood information.
  • Canadian seafood consumers may be unknowing contributors to environmental degradation and/or social injustice.
  • With better labelling, businesses and consumers will be able to confidently buy seafood that supports the environmental and socio-economic sustainability they value.
  • Major export markets demand higher standards from Canada
    for seafood labelling.
  • New trade agreements are pressuring Canada to improve its labelling.
  • To remain competitive, Canadian seafood needs to adhere to international requirements for traceability.
  • Accurate and honest labelling requires supply chain traceability from the boat or farm to the plate.
  • Canada is already required to comply with stricter labelling regulations to export its seafood to overseas markets, so why not at home?
  • Canada already collects important information about its seafood imports (species name, along with where and how it was caught or farmed) – so it should be passed down to businesses, and to the end consumer.
  • More detailed labelling and better traceability systems will provide more robust and accurate data on production, imports and exports, as well as allow the government to respond to health and safety issues more efficiently.

Our report found that Canada’s seafood labelling lags behind its primary trading partners (the EU and US).

Our report gave Canada an “F” for its failing seafood labelling regulations.

It’s time for Canadians to stop eating seafood in the dark.

Fishy Labels:

What Canadian Seafood Labels Don't Tell You

One Common Name can Represent Many Different
Species with Different Concerns

So what can you do to help?

The next time you’re at the grocery store buying seafood,
be sure to ask:


● What species is this?

● Is it wild or farmed?

● Where is it from?

● How was it caught or farmed?


Then reference a sustainable seafood app or website,
like SeaChoice, to find out whether or not it’s a sustainable choice.


Share our website via Facebook or Twitter.


Learn more about Seafood Labelling Regulations